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Renaissance Austin, jack of many trades and master of them all, is someone who truly knows about transformation, both personal and business. With just one simple crocheted head tie, Renaissance Austin launched her luxury handmade business. Seven years thereafter, with full collections, and a growing brand, she opened the doors of her company to the online community by way of Etsy.com, which propelled her into handmade success.
"It's the internet that has grown me the most and the fastest. I had no idea I would be running a handmade business with sales flying through the roof upon starting my Etsy shop. Features came from everywhere. This really helped me see how important notoriety can be and how to use it positively. It's the feedback of customers that helped me to see how passionate I was about creating wearable fiber art."
Renaissance puts forth great effort as a very hip crochet teacher making sure that she is passing her skills down to the next generations as well as older women and men who crocheted in their earlier years, left the craft, and is now coming back to it. With many schools in jeopardy of the arts, music, and sports being taken away, Renaissance has made a promise to herself to forever uplift the world of Arts and Crafts, even when she is indulging in the music side of her life.
"I don't separate my design world from my music world", she says. "When it's time for me to create wardrobe for album or marketing photos, I run to my bright little corner and get to work on crochet dresses, head pieces, and accessories. I want people to know that I live fiber and texture on the daily. It's not a light switch I turn off and on."
Finally after ten years of brand building Renaissance Austin has launched the very spectacular website, raghouseinternational.com, commencing with last year's very successful Body Knit Collection sale as a celebration. With the help of long time business partner and showroom owner Krystyna Schexnyder of Saints+Sirens Showroom, Raghouse International is now an official Nordstrom supplier.
"In an economy where many are still seeking employment, not to mention those who have given up looking, I have always believed in following my gut and following my dreams because my skills have never failed me!"
Renaissance Austin encourages every person to follow their dreams and passions, whatever they may be.
"Your dream can be a reality with hard work, persistence, consistency, and education. The only thing you can't do is give up."
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Renaissance Austin